core group from left to right: Charlie Sutherland, Morgan Sutherland,
Jenny Craver, James Sutherland, Terry Shumate, Taylor “Charlie III”
Sutherland, Sherry Stovall.
We make 8 products:
Laundry Powder and Packets
Laundry Booster & Hard
Kitchen & Bath
We are dedicated to
the development, manufacture and worldwide distribution of the highest
quality biodegradable, environmentally safe and hypo-allergenic
detergents. Our commitment to continued scientific research ensures
that we provide excellent products that protect the environment and the
users of Charlie’s Soap. We feel adherence to real science is essential
in the production of environmentally friendly products and we are
committed to solicit the participation of University and private sector
testing to attest to the features and benefits of our products. We
fully guarantee all Charlie’s Soap products and are committed to
truthfulness, fairness, goodwill and the mutual benefit to ourselves,
our business partners and our customers.
How we got from there to
Charlie Sutherland Sr. rarely did
anything without a purpose in mind. But even he couldn’t foresee what
would come to pass when he stood in front of our North First Avenue
building all those many years ago. In the photo at right, as he stares
at the old Mayodan, N.C., fireman’s dance hall that he had plans to
turn into an oil manufacturing facility, you can just about see his
wheels turning. And turn they did. From 1976 until his passing in 1994,
Charlie Sr. left his mark on this company: a legacy of dedication to
excellence with a personal touch.
Charlie Sr. is most certainly the “Charlie” of
Charlie’s Soap, but his son, Charlie Jr., actually created first the
oils and then the cleaner that would come to be known as Charlie’s
Soap. While you may not be able to see the wheels turning in this photo
(some prefer to think of it as a screw loose), you cannot deny the
gumption of a man who, on his wife Jane’s birthday in 1983, quit his
day job and took over the small company that had little chance for
Through scrimping and saving, a little
blood and a whole lot of luck, people were finding out about us and
starting to ask where they could pick up some of Charlie’s soap. It had
grown beyond an industrial cleaner for machines and textile quality
control; people were taking it home and using for literally everything
from false teeth to Diesel engines.
By 2002, Charlie Jr.’s boys joined the
cause and started the long-overdue process of officially branding the
product as Charlie’s Soap. They took their grandparents’ ideals, their
father’s guts, their own dreams and experiences and turned a small-town
shop into a world-class business with product sold to 50 states and 50
countries. So, we must be doing something right!
If our grandparents could see what we’ve
become, I’d like to think they would be proud. H.C. Amick Sr.
(grandfather on our mother’s side and financial guru) would certainly
remind us of his motto, “With patience and perseverance, you will
prevail.” Charlie Sr. would probably shout his infamously infuriatingly
rhetorical question, “What difference does it make?!”
Oh well, I
guess you can’t please everyone.