![]() © Charlie's Soap 2008 - All Rights Reserved In 1976, Charlie Sutherland,
Jr., and his brother-in-law Ron Joyce were working for the yarn oil
division (run by Charlie's dad) of a large textile yarn company. The
yarn company asked Charlie to find a soap to clean up the oils his
division was making and other accumulated grime the yarn machines
picked up. Rather than buy a soap, Ron and Charlie started making
it themselves, on the sly, in an old barn on Ron's dad's farm. Charlie
came up with the final formula after a short while; the stuff worked
great, and they were in business.
With $200, Charlie and Ron officially started their little soap company. Charlie had to borrow $100 from Ron to cover his half of the enterprise. Eventually the yarn company figured out where the soap was coming from and raised Hell. They fired Ron and kept Charlie. But, Ron was allowed to continue to make and provide soap to the company. Besides, it was good stuff. Charlie's dad used to say of the original cleaner, "It cleans everything from false teeth to diesel engines." We put that on the labels. The soap company struggled on with Charlie still making the soap on weekends for Ron to deliver during the week. The oil division was bought out in 1981 by a German chemical company and Charlie went with the new company. In 1983, over strong objections from his wife Jane, Charlie left his good job and bought Ron's shares of the struggling little soap company. Ron left for greener pastures, and Charlie, now over $60,000 in debt, moved all the equipment to the old oil division where his father, Charlie senior, and Ron's secretary, Jenny Craver, still kept an office. Jenny stayed with the little company. The very day Charlie took over the soap company, the old yarn company started modernizing and shipping thousands of their old machines to China. The Chinese folks insisted that these old grimy machines had to be sparkling clean before shipping. Soap sales soared, and Charlie hired Wayne Belton to mix soap and drive the truck he got from the German company. Charlie paid off everybody and was sitting pretty especially after he invented a new scour (laundry liquid) for the Quality Control Labs, and it was now selling to the outdoor-wear folks. All was good - for a while. In 1992, after all of the old textile machines had been shipped to China, the yarn company was sold; 75% of Charlie's soap business was gone overnight. Times were tough, and Charlie and Jane had two kids in college and two more in private school. Thank Goodness Charlie had the new sales in the laundry liquid for outdoor wear. That kept the doors open. Sadly, Charlie's dad passed on in 1994. He is missed. Over the years, through word-of-mouth and lots of scratching, the original Charlie's Soap, the new laundry liquid, and the newer laundry powder have found their way around the globe and they continue to amaze those who try them. The boys, Taylor, James, and Morgan started working at the plant in 2002 and they are really making the company grow. In the picture above are Charlie, Jr., Wayne, Taylor, Morgan, and James. Jenny refused to have her picture made. |